Sports & Entertainment Advisory
Positioning, partner mapping and deal strategy for brands moving into sports, music, gaming and entertainment — with a clear read on what a property is actually worth to you.
Partnerships · Media · Talent
Where Brands, Media, and Talent Come Together
Axis Venture Partners architects strategic partnerships, media strategies, and collaborative ventures that drive go-to-market execution, cultural relevance, and growth. Trusted by startups and established brands for sports and entertainment advisory, brand and marketing strategy, talent partnerships and sponsorships, and more.
- What we do
- Sports and entertainment advisory, brand and marketing strategy, talent partnerships and sponsorships, media strategy and go-to-market execution.
- Who we work with
- Startups building cultural relevance, established brands moving into sports and entertainment, and the rights holders, media companies and talent on the other side of the deal.
- What you get
- A partnership structure and go-to-market plan you own, executed through launch — not a retainer that produces decks.
Services
Six ways we build value
Every engagement is assembled from these. Most start with one and pull in the others as the opportunity gets clearer.
Brand & Marketing Strategy
Narrative, positioning and campaign architecture built to earn attention rather than buy it outright — so the media budget amplifies something, instead of carrying it.
Talent Partnerships & Sponsorships
Finding the right athletes, creators and properties, valuing and negotiating the deal, and building the activation plan that makes the partnership visible once the ink is dry.
Media Strategy & Distribution
Owned, earned and paid planning plus the distribution partnerships that put the work in front of the audience you actually need — not the one that is easiest to buy.
Go-to-Market Execution
Launch sequencing, partner readiness, assets, channels and the calendar that ties them together — carried through to the day it ships, not handed over at the strategy stage.
Joint & Collaborative Ventures
Structuring collaborations between brands, rights holders, media and talent so every party has real upside — the difference between a deal that renews and one that quietly lapses.
Approach
How the work actually runs
Four phases. You know what is being decided in each one, and what you own at the end of it.
Analyze
What you are trying to build, what is in the way, and where the brand genuinely has permission to play. Honest assessment before anyone pitches a partner.
Architect
Map the partners, media and talent that fit the objective, model what each is worth, and design the structure that makes the collaboration work for both sides.
Activate
Negotiate, contract and build the launch. Assets, channels, sequencing and partner readiness — handled, not delegated back to you.
Amplify
Measure against the metrics agreed in phase one, expand what is working, and renegotiate or retire what is not before the next cycle starts.
Recent projects
Selected work
A cross-section of the partnership, media and talent work Axis takes on.
Joint venture
Celly Series
Play Hard. Celly Harder. A joint venture reimagining live hockey entertainment for die-hard fans and curious newcomers alike: former pros who can skate and perform, a live DJ through every match, and rinkside seating. The inaugural match-up, Tri-State Mayhem vs. Bronx Danglers, lands 17 October 2026 at Danbury Ice Arena.
cellyseries.com
Multimedia partnership
Hockey for Hollywood
The hockey and skating unit behind film and television work — technical advisors, ice camera operators, stunt coordinators and on-set skating instruction, with credits spanning Sony, Amazon, HBO, Netflix and CBS, plus brand work for Geico and Delta. Axis partners with them across multimedia engagements, building the company into the premier production partner for anything hockey on screen.
hockeyforhollywood.com
Under NDA
Sports & entertainment advisory
Brand and strategy for a sports association
Brand positioning and marketing strategy for a member-based sports association: sharpening how the organisation presents itself to fans, members and commercial partners, and building the narrative its sponsorship and media conversations run on. Client withheld under NDA.
Contact
Let’s build something worth talking about.
Tell us what you are working on. Every message is read by a person and answered directly.